Sustainable Design Marketing Department
Introduction
The Sustainable Design Marketing Department champions eco-conscious products and initiatives. Our focus is on creating innovative, environmentally friendly designs that blend functionality with aesthetics. Through strategic marketing campaigns, we aim to raise awareness about sustainable design and encourage responsible consumer choices. Join us in making a positive impact through innovative design and marketing strategies.
Our Services

Eco-Product Design
O'right Shampoo bottle
O'right Shampoo bottle "Tree in a Bottle" is a green concept design proposed to Oright in 2010 by PIDC. (Not including appearance design). The main material of the containers is PLA, which could be decomposed after using. Furthermore, Oright put seed inside the bottle to symbolize the continuation of product life cycle.

Hwa Meei Ocean Debris Sunglasses
In 2017, PIDC team up with Hwa Meei Optical, together have launched fist Ocean Debris Sunglasses in Taiwan, after multiple material quality testing, adjusting and design discussion.

Sustainable Materials Library
The Sustainable Materials Library (SML) was established by the Plastic Industry Development Center in 2020. From a material life cycle perspectives, SML considers the material that polluting the environment, the consumption of energy/resources, and difficulty in recycling etc., and further select and sort into seven different types of materials, such as plastics, fibers, rubbers, metals, minerals, natural materials and others. Through the SML platform, the designers can look, touch and feel the special features of each material, also the developers in materials can grasp the information of market demands.
